October 27, 2010
Paul
I was hooked on Paul's authentic French croissants and viennoseries for a while, but the exorbitant prices got to even me. Unlike the French, Taiwanese folks certainly do not live on bread and butter alone. And after the initial wave had passed the store could've easily crumbled like so many other food fads before. Good thing that Paul's managed to find a stable business model by dressing up their shops as a fancy place for pastries & tea, as well as offering some light meals for lunching ladies.
Wife was supposed to pick up something from her sister, who was just leaving work late near Mitsukoshi. So the department store was a convenient meeting point, and a good excuse to eat out. Didn't feel like the basement food hall offerings, but the formal restaurants were too much trouble with it being later and just the three of us. So a light dinner at Paul offered an interesting alternative. Sis had a grilled cheese & chicken sandwich on baguette, wife had a savoury crepe with soup & salad, while I got by with a flavorfully cheesy quiche. Nothing too fancy, but not that easy to do well, either, and just a little bit different from the usual options. Not too expensive for a department store dinner, if one didn't quibble too much about portion size.
PAUL (信義店)
台北市信義區松壽路9號2樓 (新光三越A9館)
02-2722-0700